FAQ
Why don’t you produce your own clothes to guarantee good working conditions and animal welfare?
Because the world already has enough clothing.
My mission is different: I curate existing pieces made from natural fabrics so people with a smaller budget can take their first step toward better, more conscious consumption — without adding new production to the planet.
Creating fully ethical, transparent production is possible, but it comes with a much higher price.
And the truth is: if you can afford that level of traceability, there are already amazing brands doing exactly that.
How do you choose the pieces you offer?
I select each piece based what's written on their tag and the overall quality of the seams (no buttons falling appart f.g.).
I go personally to markets and boutiques in Italy to choose every single piece.
Why do you focus so much on natural fabrics?
Because natural fibres feel better on the skin, last longer, and reduce microplastic pollution. They’re the simplest first step toward more conscious consumption without needing a big budget.